Social media is the new online CV. Social media is the new source of reputation and credibility, whether it’s personal or business. It doesn’t matter what you do, or the kind of business you run. If you want to engage with people or your customers, you have to make consistent efforts to grow your social media following.
There are so many ways to increase followers on social media- you can either grow organically, which will take you a long period especially if you don’t have the resources to pay for ads, or you can buy views. People are often concerned about the latter because they feel that the followers are not authentic or that it’s a breeding ground for online malicious activities.
The truth is that you can only be adversely affected if you buy from a non-credible source. If you buy from a good source, you won’t experience any downsides. Furthermore, if people see your page having a large following, they will see you as a trusted person in that field and be motivated to follow your page. Within a short time, the number of organic followers will greatly outweigh the purchased ones. So, it’s a win-win.
Let’s delve into the main business of the day
How to increase your followers on social media
1. Promote your social media pages on the channels you own
If you want to attract people to your pages on social media, you should promote them on channels you own. You can even add a juicy reward for people who join your pages within a certain time. This will allow your subscribers to connect with you in those spaces
Now, you may be wondering, what are owned channels?
Owned channels include your website, newsletter, blog, email list, etc. This is opposite to earned channels and paid media like social media pages, media buying, search ads, organic SEO, etc.
2. Fill everything in your social media profile, and make it attractive
Your social media profile is the first thing people see when they’re checking you out, so you have to pay much attention to it. Ensure you fill out every important detail, especially in your bio. This is especially important for Twitter and Instagram, and if you have a YouTube channel.
Furthermore, you must make it attractive. Your posts should look smart, your pictures should be high-quality, and your bio shouldn’t be expensive.
3. Maximize hashtags
Hashtags are great for producing awareness about a product, service, or trend. If you want your posts to rank very well, you have to choose high-volume hashtags. There are so many online tools and keyword planners you can use to check the popularity of hashtags on all social media platforms.
A platform like Instagram allows as many as 30 hashtags in one post. If you’re running a social media account for a business, you should keep one or two hashtags at the beginning of the post to make it look cleaner.
Furthermore, take advantage of stories, statuses, and fleets. It’s a great way to expose your content.